Strategy

Getting across fairly complex business concepts in a human and engaging way was the brief on this project.

A key component of the site is the interactive strategy map linking off to individual strategic themes. The challenge here was to make business objectives personal and mean something to visitors.

Case studies and a focus on how everyone makes a difference to the organisation helped reinforce this central message. I wanted to avoid a dry information heavy website that nobody would read, and produce a friendly, inclusive and readable resource people that wouldn't bore people.

Recent global financial challenges have made tight strategic focus and the need for effective team work more vital now than ever.

This is actually iteration five of this website, as it has grown and evolved over the last five years responding to the needs of its audience.

A few screen shots (click to expand)